How a Smart Technology Imposed by an Organization Can Arouse Ambivalent Psychological Empowerment: An Approach Leveraging the Theory of Social Representations

The present research applies the conceptual background of psychological empowerment to explore customer cognitions regarding smart technologies, particularly when deployment is imposed by an organization, as well their impact on use device. We conducted analysis structure social representations meters in France, demonstrating existence three patterns ambivalent referring dimensions construct: forced autonomy (self-determination dimension), symbolic ambivalence modernity (meaning), and artificial intelligence (impact dimension). Furthermore, specific pattern dimension empowerment, relating privacy, seems negatively influence meter use. These results provide important implications for scholars managers organizations alike.